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Feasibility of Optimizing Nonprofit Marketing Programs

by Hamren, Jack

Abstract

While the state of marketing and fundraising programs in the nonprofit sector has been a topic of focus for researchers over the last 20 years, little concrete advice is available for organizations hoping to increase the efficiency of their operations. This paper looks to determine whether data-oriented optimization of marketing programs is feasible in the current state of the industry, and what steps must be taken if it is not.

Note

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Includes bibliographical references.

Administrative Notes

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Copyright
Copyright restrictions apply.
Publisher
Colorado College Tutt Library
PID
coccc:29548
Digital Origin
born digital
Extent
33 pages : illustrations
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Miller-Stevens, Katrina
Department/Program
Economics and Business
Degree Name
Bachelor of Arts
Degree Type
bachelor
Degree Grantor
Colorado College Tutt Library
Date Issued
2018-05