One way to help address the growing demand for water globally is through the development of alternative water sources, however, one of the biggest obstacles in using these sources is overcoming a strong negative public perception. This paper uses the contingent valuation method to survey what an average American is willing to pay (WTP) for alternative water sources through Amazon’s Mechanical Turk (N = 696). Results show that disgust and prior knowledge of an alternative water source are important determinants of WTP for those water sources.
The author has given permission for this work to be deposited in the Digital Archive of Colorado College.
Colorado College Honor Code upheld.
Includes bibliographical references.
The author has given permission for this work to be deposited in the Digital Archive of Colorado College.
Colorado College Honor Code upheld.
