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Public Perceptions and Willingness to Pay for Alternative Water Sources

by Sheehan, Che Espenoza

Abstract

One way to help address the growing demand for water globally is through the development of alternative water sources, however, one of the biggest obstacles in using these sources is overcoming a strong negative public perception. This paper uses the contingent valuation method to survey what an average American is willing to pay (WTP) for alternative water sources through Amazon’s Mechanical Turk (N = 696). Results show that disgust and prior knowledge of an alternative water source are important determinants of WTP for those water sources.

Note

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Includes bibliographical references.

Administrative Notes

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Copyright
Copyright restrictions apply.
Publisher
Colorado College Tutt Library
PID
coccc:27421
Digital Origin
born digital
Extent
33 pages : illustrations
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Jessica Hoel
Department/Program
Economics and Business
Degree Name
Bachelor of Arts
Degree Type
bachelor
Degree Grantor
Colorado College Tutt Library
Date Issued
2017-05