This case study examines the commodity chain and industrial upgrading concepts and applies them to the international coffee industry. By examining research on previous upgrading strategies, the study will analyze the potential implications of the buyout of Starbucks by the coffee producing countries. Due to the nature of the coffee industry in each of the top three coffee producing countries, Brazil and Colombia will benefit from the acquisition, while Vietnam will not experience positive effects. Farmer cooperatives in producing countries are the keys to discovering new methods of industrial upgrading.
Bibliography : p. 55-56
Bachelor of Arts