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Organic labeling in the wine market : targeting the socially conscious consumer

by Korustan, Berk

Abstract

Consumer behavior revolves around individuals' ability to gather and assess all the visual information provided by the product in order to decide whether or not to purchase that product. Traditionally consumers' wine purchasing decisions have been viewed as a function of three variables: brand, region of origin, and price. However in the past decade, societies around the world have become more aware of their impacts on their surrounding environments and as a result a new kind of consumer has emerged. The eco-consumer, when given the choice, will prefer to use/consume a product that was produced with minimal or no effect on the environment. This thesis aims to explain individuals' wine purchasing decisions, and specifically examines whether consumers' wine choices are not just a function of brand, region of origin, and price, but are also influenced by an organic designation.

Note

Bibliography : p. 51-55

bachelor

Bachelor of Arts

Administrative Notes
Copyright
Copyright restrictions apply. Contact the author for permission to publish.
Publisher
None
PID
coccc:1355
Digital Origin
reformatted digital
Extent
55 p. : ill. ; 29 cm.
Thesis
Senior Thesis -- Colorado College
Degree Name
Degree Type
Date Issued
2009