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A Match Made in Heaven; Psychological Advertising in the Age of Mass Consumption

by Ramirez, Andres Enrique

Abstract

The rise of the consumer economy in the United States during the 20th century brought about the rise of advertising. Advertising became such an integral part of our luxury economy that different methods and techniques had to be developed in order to attract a consumer base on a psychological level. Due to a multitude of factors, however, the popularity of psychological advertising did not increase as quickly as other scholars in the field might believe.

Note

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Includes bibliographical references.

Administrative Notes

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:11181
Digital Origin
born digital
Extent
35 pages : illustrations
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
Monroy, Doug
Department/Program
History
Degree Name
Bachelor of Arts
Degree Type
bachelor
Degree Grantor
Colorado College
Date Issued
2015-05