The rise of the consumer economy in the United States during the 20th century brought about the rise of advertising. Advertising became such an integral part of our luxury economy that different methods and techniques had to be developed in order to attract a consumer base on a psychological level. Due to a multitude of factors, however, the popularity of psychological advertising did not increase as quickly as other scholars in the field might believe.
The author has given permission for this work to be deposited in the Digital Archive of Colorado College.
Colorado College Honor Code upheld.
Includes bibliographical references.
The author has given permission for this work to be deposited in the Digital Archive of Colorado College.
Colorado College Honor Code upheld.
