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5.0.0 Shades of Android: Determining App Preferences from User Reviews

by Richmond, Will

Abstract

In the burgeoning personal and business market of mobile apps, user reviews are a critical quality information source, significantly affecting app download rates and sales. For five Android music apps, this paper investigates determining user preferences from user reviews using a manual content analysis.User reviews were scored for usability, functional, nonfunctional and control factors using an ordered logit model, applying constructs of the Technology Acceptance Model and TaskFunctional Fit theory. This methodology is loosely based on previous iOS manual content analysis. Usability and functionality were hypothesized to increase user reviews, while functionality critiques, especially nonfunctional factors, were hypothesized to negatively affect user reviews. Negative, nonfunctional use comments had the largest effect on reviews, while usability only slightly improved user ratings. Most positively predicted factors, including functionality and ease of use, had no effect on user ratings. Overall results differ from Apple iOS user reviews, but emotion and user’s experience with the mobile app environment have very pronounced ratings effects for both platforms. Finally, analyzing all five apps separately for user preferences highlights the disparity in user review content across apps, even within a similar category.

Note

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Includes bibliographical references.

Administrative Notes

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:11168
Digital Origin
born digital
Extent
44 pages : illustrations
Thesis
Senior Thesis -- Colorado College
Thesis Advisor
de Araujo, Pedro
Department/Program
Department of Economics and Business
Degree Name
Bachelor of Arts
Degree Type
bachelor
Degree Grantor
Colorado College
Date Issued
2015-05