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Calling Event Optimization for Higher Education Advancement Phonathons

by ,

Abstract

The current phonathon system at Colorado College employs a team of students to call a randomly assigned group from a list of alumni within a certain giving segment. Using characteristics from the student caller, the targeted alum, and data about each call event, a series of models could provide more efficient event matchups. Implementation of the lists generated by the models could improve revenues and participation rates (or both) from the College’s phonathon efforts.

Note

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Includes bibliographical references.

Administrative Notes

The author has given permission for this work to be deposited in the Digital Archive of Colorado College.

Colorado College Honor Code upheld.

Copyright
Copyright restrictions apply.
Publisher
Colorado College
PID
coccc:11137
Digital Origin
born digital
Extent
45 pages : illustrations
Thesis
Senior Thesis -- Colorado College
Department/Program
Department of Economics and Business
Degree Name
Bachelor of Arts
Degree Type
bachelor
Degree Grantor
Colorado College
Date Issued
2014-12