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Vendor of the Month : a marketing collaboration

by Grays, Lateka, Tucker, Cory, 1970-

Abstract

Marketing library resources remains an important issue despite library reductions in staff and collections budgets. In order to maintain or expand marketing programs, libraries could do well tapping into the expertise available through the vendors supplying resources to libraries. A case study of a library marketing program called, “Vendor of the Month,” at the University of Nevada, Las Vegas explains the collaboration between the library and its vendors to increase awareness and use of selected electronic resources.

Note

Published in Collaborative Librarianship, 5(2):137-144

Permission to add this article to Digital Colorado College was given by Ivan Gaetz, co-editor of Collaborative Librarianship.

Administrative Notes

Permission to add this article to Digital Colorado College was given by Ivan Gaetz, co-editor of Collaborative Librarianship.

Copyright
Contact the author for permission to publish.
Publisher
Colorado Library Consortium (CLiC)
PID
coccc:10149
Digital Origin
born digital
Extent
8 pages : illustrations