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Outreach : what works?

by Ke, Irene, Essinger, Catherine

Abstract

This article reports on the design and findings of a project concerning the feasibility of a collaborative model to benchmark the marketing of electronic resources in institutions of higher education. This international project gathered 100 libraries to move in lockstep through the process of a typical marketing cycle that included running a brief marketing campaign and reporting findings to each other. The findings show good reasons and strong support for this kind of model.

Note

Published in Collaborative Librarianship, 5(1):52-58

Permission to add this article to Digital Colorado College was given by Ivan Gaetz, co-editor of Collaborative Librarianship.

Administrative Notes

Permission to add this article to Digital Colorado College was given by Ivan Gaetz, co-editor of Collaborative Librarianship.

Copyright
Contact the author for permission to publish.
Publisher
Colorado Library Consortium (CLiC)
PID
coccc:10137
Digital Origin
born digital
Extent
7 pages : illustrations