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A failure in marketing

by Sly, Jordan S.

Abstract

This essay addresses the current climate in the library world from the perspective of a library student. We are at a point where the actual value of libraries and library services are of the utmost importance, but the perceived importance from our patron base is on the decline. The root of the problem is that of marketing. Libraries need to refocus attention on making sure that people are aware of the services the library can provide even as many believe the role to be lost in increasing obsolesce.

Note

Published in Collaborative Librarianship, 3(1):61-66

Permission to add this article to Digital Colorado College was given by Ivan Gaetz, co-editor of Collaborative Librarianship.

Administrative Notes

Permission to add this article to Digital Colorado College was given by Ivan Gaetz, co-editor of Collaborative Librarianship.

Copyright
Contact the author for permission to publish.
Publisher
Colorado Library Consortium (CLiC)
PID
coccc:10040
Digital Origin
born digital
Extent
6 pages